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Perhaps the positioning of promotions ought to be more strategically planned. Having too many too often not only bothers some users but also generates diminishing returns; one or two well-placed promos should do more to get people to tune in than other subsequent ads combined.
Also, special programming can be viewed on the main site, but we can always create a special page just for that and refer listeners to it. That way they can check out promos on-site at their leisure.
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